Methodology

SAS Index™ Model: The Future

The DTI’s support for the research has increased the objectivity of the research and will allow the research to be rolled out to include more sectors like insurance, retail clothing and vehicle ownership.

Detailed analysis by company surveyed is possible and highlights priority areas that require focus. This analysis also covers the differences in expectations between various customer groups.

This research will be repeated annually and will serve as a benchmark for consumers and the industry in measuring customer satisfaction.

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